BOLD IS
THE KEY TO OUR SUCCESS

With offices in Johnstown, Greenwood Village, Sterling, and Yuma, CO, PFS offers a full line of risk management services, employee benefits solutions, wellness strategies, loss control services and a wide array of insurance solutions for both businesses and individuals. PFS is committed to delivering exceptional long-term results by understanding its client's business and designing personalized risk management and benefits programs that assist them meet their desired objectives.




Our Values

Respect.

We listen to and learn from each other. We support and celebrate differences. We encourage openness, honesty and give each other the benefit of the doubt. We treat our clients, colleagues and communities with fairness, decency and good citizenship. Respect is earned.

Accountability.

We are accountable to every entity and individual that we interact with - including each other. We are all equally responsible for the organization's successes and failures. We hold one another accountable for our behavior and measurable results.

Excellence.

We constantly strive for continuous improvement and excellence within our industry and our communities. We invest in tools and resources that allow for continual development of our expertise and acumen. Every colleague takes responsibility to develop themselves as a professional. We stay at the forefront of our industry by encouraging collaboration and innovation. We never sacrifice value and quality.

Integrity.

We understand that Honesty is appreciated, trust is gained, and loyalty is returned.

Our Goal

Our goal is to achieve a long-term relationship focused on bringing value to you and your business. We are committed to utilizing our collective talent to support your risk management and benefits needs. We promise to learn all we can about you and your business so we can provide you with value added professional services and solutions to protect all your assets.

Community Involvement


Book Trust

Book Trust is an organization committed to inspiring children's passion for reading. The Book Trust program wants to ensure all students have the books they need to fall in love with reading. This gives them the opportunity to read and own the books that they want to. The goal is to make sure they have a library of books in their home to foster a life-long love of reading. PFS Insurance Group is very excited to sponsor and participate as board members to this wonderful organization.

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Fort Collins Peach Festival

On August 17th the Rotary Club is presenting the 9th annual Fort Collins Peach Festival. The festival will commence in Old Town Fort Collins. The event will offer Peaches from Palisade!, 5K Run/Walk, Children's Activities, Great Entertainment, Peach Pies, Live Music, Delicious Food & Beverages, Business Booths, and PEACH themed events all day long. PFS are proud members of the Fort Collins Rotary Club and are excited to participate as volunteers and sponsors.

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Pregnancy Resource Center

Sometimes you need a place to process everything, to think through all your options and feel safe to share what's on your mind.If you have any questions about pregnancy, STD tests/testing, abortion, adoption or parenting, and pregnancy resources... we'd welcome your visit at our Greeley or Windsor locations. All of our services and materials are FREE of charge, so you can rest assured that we do not benefit financially in any way from your visit. Many of our advisors have walked in your shoes! We'll share our experience and give you the facts you need to make an informed decision. PFS is proud to have members on the board.

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